| Search Engine Optimization (SEO)
It happens all the time. You think you have your bases covered in your marketing plan. You've designed a website and now you've staked out your own little piece of the internet. But even though you're online, people still aren't finding you.
The problem is your site may not be properly optimized. Search engines are constantly scouring the internet to find websites, but even if they find you, you may not appear on the top of their results list if someone is searching for your product or service.
There are a set of complex and ever-changing rules that govern search engine placement. Our experts know how to play by those rules and win. They employ a series of techniques such as:
- determining what key words should go in your content, and how often it should appear on any given page
- crafting a list of meta tag keywords that will be commonly searched by potential customers
- creating "welcome mat" files to go on your hosting server that will invite search engines to look at the key sections of your site
- modifying site design so that search engines can "see" everything that appears on your page
- submitting your site to a wide variety of search engines so you get listed higher no matter what engine your potential customer uses
- setting up a system of links on other sites so that your site achieves more exposure
PING! Studios has partnered with Hyper Dog Media, a leading SEO company that does nothing but monitor current SEO techniques and make sure its clients come as close to number one as possible.
SEO Programs
Our Search Engine Optimization programs are outlined below:
SEO Basic Analysis - $950
- Accessibility of the site to search engines
Server configuration testing and HTML code analysis
- Relevance of the website's content and HTML tags
Code, structure, and content recommendations.
- Popularity measurements
Link and traffic analysis for the website
- Keyphrase research and analysis
Keyword research report detailing what potential customers
are searching for.
- Competitive recommendations
Identification of opportunities, based on keyword research
and the competitive landscape.
Expanded Keyphrase Research - $650
Keyword research providing expanded reports, competitive and opportunity analysis
Small Business Search Engine Optimization Package - $1500
- Accessibility - These changes allow search engines to "surf" through your website:
- Friendly Error Pages for missing pages
- Sitemap.xml and robots.txt files to communicate with search engines about the site
- Menus will be created in CSS or other accessible methods
- Javascript and CSS will be stored in separate files for cleaner HTML
- Changes to your web hosting configuration, where applicable
- Relevance
- Basic Keyword Research:
We will help you in brainstorming and researching terms that will provide
the best return on investment. Through keyword traffic reports and an advanced competitive analysis, we zero in on the terms that you site should be targeting.
- Targeting pages toward keywords
- Search Friendly URLs
- Internal link names that match keywords
- RSS Feeds of News, Products, Blog Entries, where applicable.
- Popularity
- Directory link submission
There is no substitute for hand submission to the web’s most important
directories. Most automated systems employed by “submission
companies” do not adequately target your important keywords, and do not provide the attention to detail that gets your listing approved in the directory.
SILVER Link Popularity Package - $800/mo
- 200 Directory link submissions
We submit your site to a variety of directories every month. Our semi-automatic submission process combines the power of automation with having our staff submit your site by hand. Our link submissions have a high success rate of being accepted:
- They are seen as highly reputable, and are not treated as automated submissions
- They are reviewed and supervised carefully by our native (Colorado) English speaking staff
- We have created a way to make the process fast and affordable, increasing the likelihood that your link will be accepted.
- Inclusion in our RSS Feed Network
Our RSS Feed Network helps your links get crawled. Why wait for Google to find them on its own? Our proprietary technology also takes advantage of the benefits of RSS Feed technology in relation to your website.
- Inclusion in our Linking network
Our linking network creates a great variety of one way links. Reciprocal linking is not nearly as powerful as one way links, which show the authority of your site. These one way links come in smaller quantities from our network of thousands of sites, usually in related niches to your site.
- Monthly keyword ranking reports
See your website's rankings improve every month.
GOLD Link Popularity Package - $1250/mo
- 300 Directory link submissions
We submit your site to a variety of directories every month. Our semi-automatic submission process combines the power of automation with having our staff submit your site by hand. Our link submissions have a high success rate of being accepted:
- They are seen as highly reputable, and are not treated as automated submissions
- They are reviewed and supervised carefully by our native (Colorado) English speaking staff.
- We have created a way to make the process fast and affordable, increasing the likelihood that your link will be accepted.
- Inclusion in our RSS Feed Network
Our RSS Feed Network helps your links get crawled. Why wait for Google to find them on its own? Our proprietary technology also takes advantage of the benefits of RSS Feed technology in relation to your website.
- Inclusion in our Linking Network -
Request 10 links/day
Our linking network creates a great variety of one way links.
Reciprocal linking is not nearly as powerful as one way links,
which show the authority of your site. These one way links
come in smaller quantities from our network of thousands of
sites, usually in related niches to your site.
- Social Bookmarking Campaign
We create bookmarks to your site at social bookmarking
sites like delicious.com, increasing your site's inbound links,
visibility, and traffic.
Management
- Monthly keyword ranking reports
See your website's rankings improve every month.
Online Exposure Package - $1250
- Press Release Optimization
- Provide recommendation for copy changes, if needed
- Identify opportunities for embedding links
- Submit Press Releases
- Free Article Submission websites
- Free Press Release Submission websites
- Inclusion in our RSS Feed Network
- Our RSS Feed Network helps your links get crawled. Why
wait for Google to find them on it's own? Our proprietary
technology also takes advantage of the benefits of RSS Feed
technology in relation to your website.
- Broad distribution on our RSS feed network
- Submission to RSS Feed aggregators & other networks
- Social Bookmarking Campaign
- We create bookmarks to your site at social bookmarking
sites like delicious.com, increasing your site's inbound links,
visibility, and traffic.
Reputation Management Package -
$1500/month
- Research / monitor negative information across major
search engines
- Identify / create positive and neutral pages that could
outperform negative items
- Inclusion in our RSS Feed Network
- Our RSS Feed Network helps your links get crawled. Why
wait for Google to find them on it's own? Our proprietary
technology also takes advantage of the benefits of RSS Feed
technology in relation to your website.
- Broad distribution on our RSS feed network
- Submission to RSS Feed aggregators & other networks
- Inclusion in our Linking network - Request 10 links/day
- Our linking network creates a great variety of one way links.
Reciprocal linking is not nearly as powerful as one way links,
which show the authority of your site. These one way links
come in smaller quantities from our network of thousands of
sites, usually in related niches to your site.
- Social Bookmarking Campaign
- We create bookmarks to your site at social bookmarking
sites like delicious.com, increasing your site's inbound links,
visibility, and traffic.
- Track rankings and adjust strategies weekly
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